Rick Raanes Is The Market Mayor of The Woodlands
Connecting the people, places, businesses, and stories that make The Woodlands a great place to call home. As the LIVIN.in Market Mayor, Rick Raanes is here to celebrate what’s local while introducing you to the people behind the businesses, uncovering the stories worth sharing, and helping neighbors discover more of the community we call home.
Real stories from people who live there — not tourist guides, not listings.
Livin.in is a hyperlocal discovery platform built for people making one of life’s biggest decisions — where to put down roots. Every city runs as its own numbered issue, edited by a single Market Mayor: someone who already lives there, loves it, and can show it to you the way no algorithm ever could.
One Mayor per city
Each market has a single trusted guide — a local expert with skin in the game and roots in the ground.
Real stories, real people
Editorial content about neighborhoods, culture, food, schools, and the feeling of everyday life — written by locals.
MVP business directory
Flat-rate local business listings. No bidding wars, no algorithm games. Honest local advertising for honest local businesses.
Rick Raanes
A 20-year luxury real estate veteran, team leader, and community advocate. Rick knows The Woodlands the way only a true local can — the pine canopy, the waterways, the neighborhoods, the businesses, and the people.
One market. One Mayor. This is what it means to go all in for your hometown.
Being named the Market Mayor of The Woodlands isn’t just a title — it’s a commitment. To show up for the people moving here, for the businesses that make this community extraordinary, and for the story of a town that deserves to be told right.
Livin.in isn’t competing with real estate. It’s the layer underneath it — the human discovery layer that answers the question everyone asks before they ever call an agent: “What is it really like to live there?” Rick answers that question every day. Now he does it for the world.
Markets opening across America
Livin.in is live in cities across the country and growing fast. Every open seat is an opportunity for the right local leader to own their market.
19 cities are already telling their story on Livin.in. Only these four have a Mayor running the show — the rest are open seats. If you know a city the way Rick knows The Woodlands, there’s a seat with your name on it.
Your business deserves to be found by the right people.
People relocating to The Woodlands are actively looking for the businesses they’ll trust for the next decade. As the Market Mayor, Rick connects them to the local community — and that includes you.
Flat-rate MVP partnership — no bidding
Unlike Google or Yelp, Livin.in’s MVP directory charges flat rates. No auctions, no algorithm surprises.
Reach people mid-decision
Livin.in users are actively evaluating cities. This is discovery traffic at the highest-intent moment.
Backed by The Woodlands’ own Mayor
Rick personally curates The Woodlands page. Your listing sits in context — trusted, local, human.
Early-mover advantage in a founding market
Being an MVP partner in The Woodlands from day one means top-tier placement as the platform scales.
✆ Call Rick: 281-960-1900 · Schedule a chat at rickraanes.com/contact
Apply as MVP PartnerWhat people are asking
What exactly is a Market Mayor?
A Market Mayor is the single trusted local expert assigned to each city on Livin.in. They write stories, curate the local experience, connect businesses to the platform, and serve as the human face of their community. There is only one per market.
Does this replace real estate?
Not at all. Livin.in is the discovery layer that sits before the real estate conversation. People use it to understand a place before they’re ready to make a move. Rick is still your agent when you’re ready to buy or sell.
How do I get my business listed on Livin.in?
Visit livin.in/become-a-vendor to apply as an MVP Partner, or reach out to Rick directly at 281-960-1900. Rick personally oversees The Woodlands listings and can walk you through the process.
My city doesn’t have a Mayor yet — what should I do?
If you know the right person for an open market — or if you’re that person — visit livin.in/claim. Markets are being claimed quickly.
How does Rick’s Market Mayor role connect to his real estate work?
It deepens what he’s always done — show people why The Woodlands is worth calling home. It connects him to relocation buyers at the earliest stage of their journey, and lets him advocate for local businesses he’s spent years building relationships with.
The Woodlands has a Mayor. Let’s build something together.
Whether you’re a business owner, a future resident, or a local expert in another market — there’s a place for you in this story.